LiveWire Ergogenics Inc. was formed in 2008 by CEO Bill J. Hodson and President Brad J. Nichols. Hodson and Nichols were quick to identify a unique ‘edible’ delivery system for active ingredients traditionally found in the supplemental nutritional marketplace. The Anaheim, Calif.-based company is the first to market a full-flavored, soft ‘energy boost’ chew. The result is a line of full-flavored, soft ‘energy’ chews packed with B vitamins, Taurine (an organic amino acid) Ginseng and up to 120 mg of time-released caffeine. LiveWire Energy chews are designed for consumers with an action-packed lifestyle, as they are bite-size, portable alternatives to bulky energy drinks or shots.
Chews are a natural extension of the growing energy drink category, which is slated to hit $19.7 billion in sales by 2013*. Hodson and Nichols believe that an evolution is taking place within this sector as consumers that have embraced energy drinks and supplements are now looking for an energy boost that is more convenient and less expensive. LiveWire Energy chews meet these criteria as there is no need for refrigeration, they taste great and at about 50 cents apiece, they are the best value on the market today.
LiveWire Energy chews come in seven great-tasting premium flavors and are offered in convenient grab-n-go packaging. The Company offers premium flavored chews that are available for purchase at more than 3,000 retail outlets nationwide such as Casey’s General Stores and Honey Farms or online at www.livewireenergy.com.
Echo Media Group, Vivian Slater
(714) 573-0899 x 235
CEO Bill J. Hodson
President and COO Brad Nichols
Vice President of Sales Tony Torgerud
Vice President Western Region Todd Zalkins
*Source: Datamonitor 2008