Brad Nichols

Brad J. Nichols
Director, President and Chief Operating Officer

Brad J. Nichols is the director, president and chief operating officer of LiveWire Ergogenics, Inc. and a member of the Board of Directors. Nichols is responsible for the day-to-day management of the business operations. He co-founded the company with Bill Hodson and brings a solid business background as well as creative vision in product development and supplier management. Nichols is a highly influential cross-functional leader, and has helped the company achieve superior levels of financial and operational performance.

Prior to starting LiveWire Ergogenics, Inc., Nichols started and grew LiveWire Creative Services, Inc., a multi-million dollar vertical market graphics and proposal support company specializing in the aerospace industry. In 2009, Nichols turned over the reins of the company to Dianne Nichols and continues to provide strategic direction.

Nichols also was the executive vice president of Industrial Publications and Graphics, Inc. where he managed the daily operations and client services for the technical services company. He doubled the company’s revenues within the first two years of the taking over the position.

Nichols earned a bachelor’s degree in economics from the University of California at Davis.