Bill J. Hodson
Director, Chief Executive Officer and Treasurer
Bill J. Hodson is the director, chief executive officer and treasurer of LiveWire Ergogenics, Inc. and a member of its Board of Directors. Hodson is responsible for the strategic direction of the firm’s branding, sales and marketing strategies. LiveWire Ergogenics, Inc. was co-founded with Brad Nichols after identifying a unique “edible” delivery system for active ingredients in the supplemental nutritional marketplace. Hodson also is responsible for the development and implementation of the company’s innovative product strategy.
Prior to starting LiveWire Ergogenics, Inc., Hodson was Executive Vice President of LiveWire Sports Group (LWSG) from Sept. 2003 until May 2008. Hodson oversaw all of LWSG’s operations, which included the launch of several sports publications and one of the country’s largest sports consumer expos. Hodson also served as sales director for Winn Golf Grips. At this company, Hodson was responsible for building the company’s national sales force and launching what is now considered the top golf grip in the industry.
Hodson is also credited with the launch of a popular child’s game called “pogs” to stateside of the United States. The game originated in Hawaii and Hodson seized the opportunity to capitalize on an untapped market in Southern California. His small operation exploded into an international phenomenon in just a few short years.
Beginning his professional career in the securities industry, Hodson was a stockbroker specializing in early stage nutraceutical and biotechnology companies.